Course Synopsis:

The Postgraduate Diploma in Hospitality (Café Management) course is designed for graduates in any discipline who wish to develop knowledge and skills at the postgraduate level. The course covers a broad range of management subjects with an emphasis on the hospitality industry in general and the café industry in specific. Learners will also have the opportunity to create their own baking products as well as gain valuable industry experience.

Course Objectives:

On completion of the course, learners should be able:

  • To demonstrate comprehensive knowledge and understanding of business and management.
  • To set up and manage a full-fledged modern cafe.
  • To perform hospitality and food & beverage functions at the managerial level.
  • To display soft skills such as leadership, problem-solving, communication, creativity, teamwork and work ethic.
  • To progress to a relevant master’s degree with advanced standing.

Course Structure:

Learners are required to complete 11 modules and a 6-month internship.

Title: Strategic Planning (60 hours)

This unit will develop learners’ knowledge, understanding and skills necessary to develop an effective organisational strategic plan. Topics include business environment analysis and strategic planning options. Learners will learn how to construct a comprehensive strategic plan for a café or hospitality business.

Title: Finance for Managers (60 hours)

This unit will equip learners with’ knowledge, understanding and skills needed to critically analyse internal and external financial information. Topics include financial ratio analysis, investment appraisal techniques and cashflow management.

Title: Research (60 hours)

This unit aims to develop learners’ knowledge, understanding and skills required to undertake research to meet the needs of strategic business management. Topics include research methodologies, report formulation, research analysis and presentation of findings. Learners will learn how to conduct comprehensive research on business development for hospitality and café businesses.

Title: Organisational Behaviour (60 hours)

In this unit, learners will develop an understanding of how organisational behaviour, structure, culture, motivation, creativity and leadership impact on an organisation’s effectiveness and efficiency. Learners will study in-depth how hospitality organisations can motivate their employees to greater heights.

Title: Leadership (60 hours)

This unit aims to help learners become effective leaders by developing their own personal leadership and management skills in the context of creation and achievement of organisational vision and strategic direction.

Title: Strategic Marketing for Hospitality (60 hours)

This unit aims to provide learners with knowledge and understanding of marketing at strategic level. Learners will learn how to construct impactful strategic marketing plan for hospitality organisations.

Title: International Marketing for Hospitality (60 hours)

This unit aims to provide learners with knowledge and understanding of marketing at the international level. Learners will learn how to construct effective international marketing plans for hospitality organisations.

Title: Corporate Communication for Hospitality (60 hours)

This unit aims to impart learners with knowledge and understanding of the importance of corporate communication to the achievement of corporate objectives. Learners will acquire useful skills in auditing corporate communication strategies as well as developing corporate communication strategies for hospitality organisations.

Title: Pastry and Baking Techniques (60 hours)

This unit aims to develop learners’ knowledge and skills in designing and producing a variety of pastries and breads.

Title: Food Safety (15 hours)

This unit aims to prepare learners to meet food safety requirements of cafeterias and related establishments. Topics include food handling, storage, sanitation, worker safety and common foodborne diseases.

Title: Food & Beverage Operations (60 hours)

This unit aims to equip learners with knowledge and practical skills required in a food and beverage environment. Topics include food and cuisines, alcoholic and non-alcoholic beverages, table-setting and serving techniques. Learners will also learn basic skills to make espresso and cappuccino to core standards.

Title: Industry Attachment

Learners will get to apply the knowledge and skills which they have gained in the classroom in a real work setting. Learners will be deployed to Food & Beverage positions in the hospitality Industry for a period of 6 months. Industrial Attachment is a compulsory and integral part of the course. Should a learner be unable to complete the Industrial Attachment due to circumstances beyond the control of the college, the learner will be required to complete a Project Work instead.

Mode of Delivery: Face-to-face
Class Size: The number of students per class is capped at 40
Duration: 15 months full-time (9 months classroom + 6 months industry attachment).
The maximum candidature period is 30 months (Full-time)
Class Frequency: 5 days per week x 4 hours per day (full-time)
Total Contact Hours: 615 hours
Attendance: 90% (International Students with Student Pass Holder),
75% (Local Students and Non-Student Pass Holder)
Assessment Method: Students will be assessed by a variety of assignments and examinations
Graduation Criteria: In order to qualify for the course award, the student must fulfill two criteria: successfully passing all modules and ensuring a minimum class attendance rate of 75%
Minimum Entry Requirements:
Description Local International
Minimum Age 21 years 21 years
Academic Qualification Recognised Bachelor’s degree or equivalent Recognised Bachelor’s degree or equivalent
English Proficiency C6 grade in GCE ‘O’ level English or equivalent IELTS 6 or equivalent